About us

Riding.Vision is a fully working and daily updated online concept store and research platform that was founded in 2016 as an art project by Swiss artist Robert Estermann. It is a work in progress. Contents from here also find their way to physical art shows, magazines and other outlets, and vice versa.

The New Riding.
While the theme and history of (human) rider and horse is anything but new, Riding.Vision's approach is unique, as it liquifies the boundaries between traditions, narratives, subcultural expressions, desires, the non-compatible, and the potential embarrassment. It also tells stories of obsession, dominance, colonialism, spectacle and modernity. Avoiding habitual safeguards offered by dogma, taste judgment or cynicism, Riding.Vision assumes the role of a collector and incubator through its own post-colonial mass production and added value of images system. One of Estermann's postulates here is that the resulting new composite materialities of the products and the roughness are agents of new liberties and great, unexplored chances.

Statement by the owner/founder.
 Our videos are either in 4K / UHD or at least FULL HD and all pictures are at least 2400 pixel on the longer side. Our content is 100% exclusive and self-produced. New videos, picture-sets and printed matter such as posters are added daily to our ever expanding collections. We implemented a state of the art web-design and shopping experience for you. Buy only the photosets and videos you like. See screenshots of every video before buying it, and preview each picture as a thumbnail before buying a picture set. The download link is instantly provided after finalizing the order, on the confirmation page as well as sent to you via email. The order fulfillment process has been thoroughly tested by us and we guarantee its flawless working. Secured payment guaranteed by several options such as PayPal, or by credit card (also possible directly without PayPal involved). All your personal information, including your email address, is kept strictly confidential. We are a real company with a real address. Riding.Vision already provided several hundreds of instant video/image downloads so far. Become our happy customer today.

Explore our collections

Use our contact page to reach us for customer service or for any questions, comments or business (curatorial, editorial, licensing) enquiries.



No pornographic content and no harm to human or non-human animals whatsoever.